![]() The customer is asked for feedback on customer service. Happy with the answer to their query, the customer is offered the chance to purchase the t-shirt with the agent. The customer connects with customer service on live chat to ask a question about sizing. The customer visits the site and reads the reviews.Ĥ. The customer sees a t-shirt advertised by a company. Notice how the business meets or exceeds the customer’s needs and expectations at each step of the journey, leading to a seamless customer experience that results in customer satisfaction, loyalty, and advocacy. In the below example, a customer purchases a new t-shirt online. Let’s look at these stages in more detail.
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